Get the First-Ever 2021 RAV4 Prime Starting at Under $40K MSRP


PLANO, TX (May 29, 2020) – The 2021 Toyota RAV4 Prime will break ground as the most powerful and quickest RAV4 ever, hitting dealerships this summer with a starting MSRP of $38,100. The RAV4’s first-ever plug-in model has up to 302 horsepower with an ability to do 0-60 mph in a projected 5.7 seconds, which makes it the quickest four-door model in the Toyota lineup. But, it doesn’t end there. The RAV4 Prime also has up to a manufacturer-estimated 42 miles on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market. The RAV4 Prime also has up to a manufacturer-estimated 94 combined MPGe. Even more, what sets RAV4 Prime apart is the standard Electronic On-Demand AWD.
First revealed at the 2019 Los Angeles Auto Show, the 2021 RAV4 Prime will be available in SE and XSE grades, both emphasizing athletic on-road performance and premium comfort and style.
SE Grade
The SE flaunts its sporty attitude with 18-in. painted and machined alloy wheels and an exclusive front grille design with a front lower spoiler. Piano black exterior accents and a painted grille/diffuser complete the premium look. The SE’s equipment is quite comprehensive, with standard:
Heated front seats
8-way power driver’s seat with lumbar adjustment
7-in. Multi-Information Display
Blind Spot Monitor with Rear Cross-Traffic Alert
Leather-wrapped steering wheel and shift knob with red stitching
Power Back Door
Audio with 8-in. touchscreen and Amazon Alexa integration, as well as Android Auto and Apple CarPlay compatibility
3 kW on-board charger
The available Weather & Moonroof Package (+$1,665 upgrade) is chock-full with upgrades like a heated steering wheel, heated rear outboard seats and rain-sensing windshield wipers with de-icer function, for added convenience.
XSE Grade
As on the current RAV4 Hybrid XSE, the Prime version (starting MSRP of $41,425) of this grade stands apart with an available two-tone exterior paint scheme pairing a black roof with select colors, including the striking new-to-RAV4 Supersonic Red. Other standard features include:
Exclusive 19-in. two-tone alloy wheels, the largest ever offered on a hybrid RAV4
Vertical LED accent lights
Paddle shifters
SofTex®-trimmed seat surfaces
Qi-wireless phone charger
Ambient interior lighting
Auto-dimming rearview mirror with HomeLink universal transceiver
Audio Plus with 9-in. touchscreen
The standard Audio Plus system comes with a 9-in. touch-screen, the largest ever offered on a RAV4. There is also an available Premium Audio multimedia system that includes Dynamic Navigation (3-year trial included) and JBL speaker system.
Available options for the XSE grade include
Weather Package (+$815)
Heated Steering Wheel
Heated Rear Outboard Seats
Rain Sensing Wipers w/Wiper De-Icer

Weather and Audio Package (+$2,435)
Weather package plus:
JBL Premium Audio
Dynamic Navigation with 3 year trial
Destination Assist with 1 year trial

Weather with Audio and Premium Package (+$5,760)
Weather and Audio package plus:
AC (6.6kW) Enhanced Charger
Digital Rearview Mirror
120V/1500W AC power outlet in cargo area
Panoramic Moonroof
Kick-Type Power Back Door
SofTex®-trimmed seats with sporty red accents and stitching
Bird’s Eye View Camera
4-way power adjustable front passenger seat with seatback pocket
Smart Key System on all doors
Perforated Heated & Ventilated Front Seats
Parking Assist with Automatic Braking
Adaptive Front Headlight System
Head-Up Display

All Toyota RAV4 models come equipped with standard Toyota Safety Sense (TSS 2.0), which groups a long roster of active-safety technologies and capabilities:
Pre-Collision System with Pedestrian Detection (PCS w/PD)
Full-Speed Range Dynamic Radar Cruise Control (DRCC)
Lane Departure Alert with Steering Assist (LDA w/SA)
Automatic High Beam (AHB)
Lane Tracing Assist (LTA)
Road Sign Assist (RSA)
The XSE Premium Package adds Rear Cross Traffic Braking (RCTB) and Front and Rear Parking Assist with Automated Braking (PA w/AB).
Priced Just Right

Prices are manufacturer’s suggested retail prices (MSRP) excluding the delivery, processing and handling (DPH) fee of $1,120. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. RAV4 Prime customers also may qualify for an $7,500 federal tax credit. Individual states have additional incentives that can be either be applied at time of purchase or via a rebate program, depending on the state. Individual state incentive information can be found at
Toyota Limited WarrantyToyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The HV battery is covered for 10 years/150,000 miles, whichever comes first, and is transferrable across ownership.
The post Get the First-Ever 2021 RAV4 Prime Starting at Under $40K MSRP appeared first on Toyota USA Newsroom.

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Get the First-Ever 2021 RAV4 Prime Starting at Under $40K MSRP

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